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Whistler Store Opening!


Red Canoe is going to Whistler! We’re happy to announce that Whistler Village will soon be the home of a Red Canoe flagship retail store. The doors of the fully renovated space open November 27!

The entire line will be on display including brand new scarves, jackets, and merino sweaters. They’re nice and warm and good looking… just like you! Drop in for a visit — we would love to see you.

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Fashion Week 2009


Red Canoe made its Toronto Fashion Week debut on October 23. The brand was on display as part of the Got Style show which featured some of Canada’s leading designers. The Red Canoe tees, bags, scarves, jackets and sweaters received rave reviews.

“Dax Wilkinson, the Sudbury native behind this seven year-old label, is an avid adventurer, bush pilot, entrepreneur and designer. He mixes iconic Canadiana elements such as Mounties and beavers with the spirit of the great Canadian outdoors for a line that is classic, rugged and sporty. The label has the potential to become a major Canadian lifestyle brand, judging by the blankets and bags in the collection.” –Toronto Star

“I was particularly impressed with Red Canoe. The brand screamed Canadian (never thought I’d be able to say that) — leather bags, plaid scarves, fleur de lys printed on t-shirts and various RCMP branded gear.” — blogTO
(images above from BlogTO)

Other images from the show here.

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Introducing Jet-A1


Drawing inspiration from WWII’s most iconic aircraft, Red Canoe has created the Jet-A line. These T-shirts feature overhead schematic images of the Mustang, Supermarine Spitfire, Hawker Hurricane, and Avro Lancaster bomber on super-soft 100% cotton. Designed to be lighter and more fitted then our traditional shirts, this line is ideal summer-wear.

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Annual Aird Island Sportsman’s Fly-In




Once again, the Sportsman’s fly-in was the clear-cut highlight of the fall. 16 men made the pilgrimage to Aird Island (46°8’3″N 82°25’31″W) for a weekend of outdoor pursuits. A warm, sunny beach lined with a Cessna 182, Cessna 185, Cessna 206, Boston Whaler, and Stanley steel workboat set the scene.

An early morning duck shoot was followed by some Salmon and Walleye fishing. The Sauna was stoked in preparation for the evening. Our afternoon clay shoot prepared us for an upland pheasant push through the island’s beautiful pine grove. The bounty was lovingly prepared by the chef – pheasant scallopini with mushroom reduction.

Needless to say, our Red Canoe gear took a bit of abuse. After three days on the island, traces of dirt, feathers, scales, and fuel dotted the kit bags and flight jackets. Hints of campfire smoke and pine needles hung on our sweaters and caps. Exactly what we were hoping for.